La Vida Mancha (Life Stains)

Ariel (Argentina)

Stains are proof you lived. For Ariel’s newest campaign in Argentina, we built a spot that reframes the mess of everyday life — spills, scuffs, the inevitable smudge — as evidence of moments worth having. “La Vida Mancha” gives people permission to live fully and let Ariel handle the rest.

Directed by LostDog, through an AI-hybrid production pipeline. Produced and co-creative directed by Mostro Studio and LostDog — original concept by Agencia Pluma.

Launched nationally across open TV, regional, digital, CTV, outdoor and streaming.