I’m a creative director and producer with over two decades of experience in advertising, working across brands, markets, and production models. In recent years, the industry has been evolving rapidly, and new tools—particularly in AI—have begun reshaping how creative work is developed and produced.

I’ve leaned into this shift by becoming actively involved in the AI creative community, building thoughtful, flexible workflows that reduce production friction and create more room for ideas, storytelling, and experimentation.

This approach isn’t about trends or shortcuts. It’s about working smarter, moving efficiently, and adapting to a landscape that continues to change. I started Mostro to bring together designers, filmmakers, and visual artists, and to support them with modern production tools that enhance—not replace—creative thinking.

As marketing continues to evolve, Mostro is focused on helping brands and creative teams explore new ways of working while staying grounded in craft, clarity, and purpose..

Juan Cruz Bobillo
Founder, Creative Director & Producer